2Rios photographs its winter collection in New York

02/24/2017

New York is the backdrop for the new collection by 2Rios, the brand participating in Texbrasil – the Brazilian Textile and Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). The magnificence and diversity of the metropolis are present in the brand’s winter campaign for its lingerie line, to be launched soon.

To headline the campaign, 2Rios chose top model Carla Salomão – the model, who lives in California, showed off her physique on streets and in hotels across the city. The photographer for the shoot was Hebert Coelho, with styling by Clé Carrer and beauty by Christian Briceno. The pieces in the collection are influenced by the mixture of colors and materials of street culture, uniting the cosmopolitan feel of the city with the sophistication that is already a characteristic of the brand. The season’s colors also stand out, such as the delicate Lace Pink and Mist Blue. And the color Chestnut is featured to expand even more the palette of hues that approximate skin colors, leaving behind the basic beige.

With articles 100% made in Brazil, 2Rios produces annually close to 2.4 million units, marking its presence in 2,000 points of sale spread out across all of Brazil and in more than 20 countries, as well as relying on the services of a distribution center office in the United States.

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2RIOS, abit, Apex-Brasil, texbrasil