Brazilian brands make USD 500 thousand in deals during Cabana fair

The first digital edition of Cabana, the main beachwear segment in the United States, took place from July 20 to 22. The event was held in partnership with JOOR, an American digital platform that allows interaction between brands and large retail boutiques. The event generated USD 244 thousand for the brands, expecting more USD 404 thousand in the next 12 months.

The following Brazilian brands participated in the action: Água de Coco, Catarina Mina, Haight, Lenny Niemeyer, SERPUI, Triya and Yukio with the support of Fashion Label Brasil, Abest (Brazilian Association of Fashion Designers), and Adriana Degreas with support from Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – both Brazilian fashion export programs in partnership with Apex-Brasil (Brazilian Exports and Investments Promotion Agency).

“With this business model, participating brands kept their customized space, where the buyer could access the collection’s images, videos, line sheet, interaction with the brand, and ordering”, explains Alberto Hiar, president of ABEST.

According to the executive manager of Texbrasil, Lilian Kaddissi, digital models can be great complements for physical editions. “Digital is here to stay, and platforms show that it is possible to combine online with face-to-face editions, offering more opportunities for brands”.

About Fashion Label Brasil

Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil, whose aim is to position the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export trail, making USD 9 billion in business. The Program is held by Abit in a partnership with the Brazilian Exports and Investments Promotion Agency (Apex-Brasil).

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers works to strengthen and promote Brazilian design and fashion. Its main purpose is to help develop Brazilian brands with international scope and ensure the authenticity and creativity of each one of them, as well as to promote the Brazilian lifestyle, contributing to the growth of all the fashion segments. Currently, the non-profit ABEST has 122 brands from all over Brazil that export products to 57 countries. In addition, it is constantly carrying out strategic actions to increase penetration in new markets around the world and to strengthen relations with markets already conquered.

About Abit

The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957, is one of the most important entities among the economic sectors of the country. It represents the productive force of 33,000 companies located across the country- companies of all sizes that collectively employ over 1.5 million workers and generate annual revenues of US$ 48.3 billion.