HACO
Like many large organizations, the world’s leading labels also comes from a small family business. In 1928 at Vila Itoupava in Blumenau, Santa Catarina, the Conrad family from Germany acquired a small cotton lace factory. It was a very simple structure, with only ten employees and six looms. Since then, many historical events turned into opportunity, thanks to the family’s entrepreneurial vision. Since the end of World War I, a new wave of German immigrants – many of them professionals of the textile industry – arrived in the region, which soon became an important center of the textile industry. Haco fulfilled a prominent role in this process. In 1942 Haco acquired four looms and started to produce woven labels. Prevented from importing any equipment due to restrictions imposed by World War II, Haco started to develop its own looms, producing up to 30 shuttle looms per year. For each situation, new challenges resulted in an innovative mindset and the ability to create solutions. Thus, in the 80s the company revamped its industrial assets with the first electronic looms for woven labels. While deploying the very latest in technology, Haco continued its expansion acquiring more textile plants – currently there are six, five in Brazil one in Portugal and a business office in Honk Kong – and expanding its commercial representation. Nowadays, HACO is experiencing a market repositioning, reaffirming it’s essence as a company with a portfolio of integrated IDying solutions. More than just high-quality raw material or just a company with capacity of innovation and delivery, HACO has the fashion in it’s DNA and participates with it’s solutions in the products of well-known brands in Brazil and the world.