Delegation of 18 Brazilian brands conducts USD 1.4 million in business during UNIQUE by Mode City

Between July 6^th and 8^th, a group of 18 Brazilian companies were present at UNIQUE by Mode City, an important swimwear, fitness and lingerie sector fair, which took place in Paris, France.

The action had the support of Fashion Label Brasil and Texbrasil, internationalization programs by Abest (Brazilian Association of Fashion Designers) and Abit (Brazilian Textile and Apparel Industry Association), in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Among the participants were Fashion Label Brazil brands (Água de Coco by Liana Thomaz, Batiche, Hype Beachwear, La Sirène, Larissa Minatto, Lenny Niemeyer, Marta Reis, Salt Sun & Bikinis, Shorts.co and Sinesia Karol) and also from Texbrasil  (Amir Slama, Bikiny Society, Emporio Zart, La Clofit, Maryssil, Ouseuse, Rio de Sol and Serpentina).

The group conducted business totaling USD 1.4 million from sales made during the event. They expect to see another USD 3.3 million in business over the next 12 months.

“The trade show organization is betting on a communication strategy focused on attracting new emerging markets. In this edition, our space was very well located, allowing us to welcome all our loyal customers and also potential new customers,” says Danielle de Almeida Araújo, distributor of the brand Lenny Niemeyer abroad.

According to Lilian Kaddissi, the results of the Brazilian companies were positive. “Europe is a highly competitive market, but the national group was strong, with products of high added value. There is also the image factor, since the bikini and the Brazilian lifestyle are desirable on the continent,” she concludes.

About Fashion Label Brasil
Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil. It is aimed at positioning the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.

About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing industry to develop strategies to expand in the global market. During nearly 20 years it has helped close to 1,500 brands get on track to export their goods, generating US$3.6 billion in business. The Program is coordinated by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About ABEST
Created in 2003, the Brazilian Association of Fashion Designers works to strengthen and promote Brazilian design and fashion. Its main purpose is to help develop Brazilian brands with international scope and ensure the authenticity and creativity of each one of them, as well as to promote the Brazilian lifestyle, contributing to the growth of all the fashion segments. Currently, the non-profit ABEST has 122 brands from all over Brazil that export products to 57 countries. In addition, it is constantly carrying out strategic actions to increase penetration in new markets around the world and to strengthen relations with markets already conquered.

About Abit
The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957, is one of the most important entities among the economic sectors of the country. It represents the productive force of 33,000 companies located across the country- companies of all sizes that collectively employ over 1.6 million workers and generate annual revenues of USD 45 billion.

About Apex-Brasil
The mission of Apex-Brasil is to develop the competitiveness of Brazilian companies, promote the internationalization of their business and attract foreign direct investments. The Agency currently supports more than 12,000 companies from 82 productive sectors of the Brazilian economy which export to over 200 markets. In partnerships with sector entities, it organizes trade promotion actions, such as prospection and trade missions, and supports the participation of Brazilian companies in major international fairs, as well as visits by foreign buyers and opinion makers to learn about the Brazilian production structure.