Six Brazilian companies participate in Tranoï, with USD 268,000 in sales



From March 1 to 4, six Brazilian brands were in Paris for the F/W edition of Tranoï, which was held in parallel with Paris Fashion Week. The group, which included the Skazi, IoraneVitor Zerbinato and Arte Sacra apparel companies and two fine accessories brands, rennheisen Jewelry and Cerra D’ouro, did USD 268,000 in sales during the traditional event. Additional business of USD 852,000 is expected over the next 12 months.

The brands were in the French capital with the support of the Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), Fashion Label Brasil and Precious Brazil export programs — carried out through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) with Abit (Brazilian Textile and Apparel Industry Association), ABEST (Brazilian Association of Fashion Designers) and IBGM (Brazilian Institute of Gems and Precious Metals).

In addition to showing the latest from the Brazilian brands, representatives also made new contacts with quality international buyers. In total, the group reported making 136 new contacts over the event’s four days.

According to Lilian Kadissi, Executive Manager of Texbrasil, sales results were positive. “The selection of brands that we took to the event showed collections geared toward this market, and by the looks of it, we were able to captivate buyers and close deals,” she says.

About Fashion Label Brasil
Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil. It is aimed at positioning the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.

About Precious Brazil

This Industry Project is aimed at supporting and promoting Brazilian companies in the Brazilian gemstone, costume jewelry and jewelry segments that want to export their products, whether they are just starting, already export or have internationalized. The project is conducted by IBGM – Brazilian Institute of Gems and Precious Metals in partnership with Apex-Brasil – Brazilian Trade and Investment Promotion Agency and currently serves around 95 companies in the sector.

About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not-for-profit organization, ABEST currently has 122 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to increase penetration in new international markets and strengthen relations with those where there is already a presence.

About IBGM
The Brazilian Institute of Gems and Precious Metals is a private not-for-profit Brazilian organization, founded in 1977. It represents, mobilizes, integrates and develops all of the segments in the Gemstone, Jewelry, Costume Jewelry and Watches Production Chain, aligning their interests and driving transfer of knowledge, confidence and appreciation of their products by consumers. Its purpose is to promote integration and to be driving agent of sustainable development of the jewelry chain.

About Abit
Founded in 1957, the Brazilian Association of the Textile and Apparel Industry (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 36.2 billion.

About Apex-Brasil
Apex-Brasil’s mission is to develop the competitiveness of Brazilian companies, promoting internationalization of their business and attracting direct foreign investments. The Agency currently supports more than 12,000 companies from 82 productive sectors of the Brazilian economy, exporting to over 200 markets. In partnership with trade associations, the Agency organizes trade promotion initiatives, such as prospective and trade missions, and it supports participation of Brazilian companies at major international trade shows and visits by foreign buyers and opinion makers aimed at familiarizing them with Brazil’s production structure.