Texbrasil supports Brazilian brands in Paris

Every September, in parallel with Fashion Week, Paris welcomes the main launches in the industry, presented at events such as Vendome Luxury, Tranoi, and others. In total, 8 brands have already arrived in the city of light to present their collections at these events with support from Texbrasil (Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil).

From September 26 to 29, Anamaria Couture, Apartamento 03, Patricia Bonaldi, and PatBo will participate in Vendome Luxury, the renowned high-end apparel, accessories and jewelry trade show. Fabiana Milazzo, Patricia Motta and T. Arrigoni are showing their products at Tranoi, a selective apparel trade show focusing on high added value brands. Designers Patricia Bonaldi and Pedro Lourenco will also talk with national and international journalists as well as buyers during a special day at Hotel Le Bristol.

“The support of these brands at the international trade shows is aimed at their consistent prospecting of new markets and business,” says Lilian Kaddissi, Executive Manager of the Texbrasil Program. At the last editions of the trade shows, in February of this year, seven brands took part through the Texbrasil Program. The trade shows contributed to generating over 100 leads for these Brazilian companies, which resulted in around US$ 515,000 in business garnered during the event, with the expectation of reaching US$ 1.84 million in the following 12 months.