ACM Têxtil takes another step in its expansion project, opening two stores in Bolivia
The second half has yet to arrive and ACM Têxtil is already celebrating its second milestone in its Latin American expansion project. On May 30, the group, which is a member of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – held through a partnership between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association) – opened two Colcci stores in the city of Santa Cruz de La Sierra, in Bolivia.
The start of the company’s offensive in the continent was marked by a store opening in Paraguay late last year. Now, the company, which has locations in over 20 countries, also has two flagship stores in the Bolivian market, with one of them geared toward Colcci’s fitness segment.
For some years the brand has sold to multi-brand retailers in the country and, according to Thiago Raitez, with ACM’s export area, the group has been planning to open a brick-and-mortar location in Bolivia since 2018.
“Our goal is to further position the brand. That is because our products are already very well-received there,” he explains. Thiago also explains that although the economy in the Latin American country is somewhat sluggish, Colcci’s is reaching its sales growth target.
“We want to continue to grow in this market. Our goal is to expand the brand in Latin America through franchises and distribution. And to do this, we are looking at local markets and partners,” he says.
And he adds that “we are already found in practically every country in South America and we’d like to continue along this path, expanding and always bringing the brand’s essence with us.”
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).