Texbrasil invites journalists, editors, digital influencers and opinion-makers to come to come to Brazil and learn about Brazilian fashion. Trips take place during major events, such as fashion weeks and industry trade shows, or through special scheduling regarding topics of interest to the press, such as the luxury market, innovation and sustainability, including meetings with designers and executives, and visits to stores, factories and showrooms.
When opinion-makers are immersed in Brazil’s creative world, they have a unique and unforgettable experience that they can share with their home country. The goal is to form an international image of Brazilian fashion and position Brazilian companies in the world’s main media channels.
In the 20 years it has been active, the Program has been responsible for bringing around 1,500 people to Brazil from some of the world’s biggest media channels, including everything from specialized magazines (Elle, Vogue, L’Officiel, Harper’s Bazzar, Cosmopolitan, Marie Claire, etc.) to major newspapers and trade media (Le Monde, The Guardian, El Clarín, The New York Times, WWD, etc.).
International journalists are also welcome to visit Program companies during the main trade shows and international business showrooms. To find out more about the agenda of events, click here. And if you need any information on Brazil for a story, please contact our press agent.
See some stories that have already been published and register to find out more and maybe even be next to visit Brazil.