Brazil is at the Coterie and Curve shows with a delegation of 17 brands
From February 25 to 27, 17 Brazilian brands will be in the city of New York, in the USA, for the first 2019 editions of Coterie, one of the year’s most highly anticipated apparel shows, and Curve, an underwear event also held at the Jacob Javits Center in parallel with Coterie.
Fifteen Brazilian companies Juliana Sanmartin, PatBo, Colcci, Skazi, Patricia Motta, Gilda Lacerda, Haes, Iorane, Maria Dolores, Reina, Paula Torres, SERPUI, Lavish, Gissa Bicalho and Cecilia Prado are attending Coterie with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil – both carried out through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) with Abit (Brazilian Textile and Apparel Industry Association) and Abest (Brazilian Association of Fashion Designers), respectively.
The event will introduce the latest apparel, accessories and women’s footwear for F/W to a select group of North American and international buyers. Minas Gerais-based brand Skazi is taking part in the show for the first time and Leticia Morado, in charge of exports for the brand, says that one major difference of this event is its power to bring together quality buyers.
“This is why we always come back: even though the show takes place in the USA, it allows for contact with a very rich variety of customers from around the world. We are event taking a product mix that was adapted for buyers from the Arab Emirates and Asia, who usually like clothes with higher necklines and fewer cutouts,” says Leticia.
While the Mari M and Recco Lingerie brands are showing their latest in underwear at Curve, an event focusing on this segment – both with the support of Texbrasil. This is the second year in a row that the companies are at the show, which now takes place at the same time and place as Coterie.
According to Lilian Kaddissi, Executive Manager at Texbrasil, both Coterie and Curve are excellent platforms for prospecting business. “The Brazilian delegation is strong at these F/W editions. We bring in products with high added value. We are ready to negotiate and close orders,” says Lilian.
About Fashion Label Brasil
Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil. It is aimed at positioning the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not-for-profit organization, ABEST currently has 122 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to increase penetration in new international markets and strengthen relations with those where there is already a presence.
Founded in 1957, the Brazilian Association of the Textile and Apparel Industry (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 45 billion.
Apex-Brasil’s mission is to develop the competitiveness of Brazilian companies, promoting internationalization of their business and attracting direct foreign investments. The Agency currently supports more than 12,000 companies from 82 productive sectors of the Brazilian economy, exporting to over 200 markets. In partnership with trade associations, the Agency organizes trade promotion initiatives, such as prospective and trade missions, and it supports participation of Brazilian companies at major international trade shows and visits by foreign buyers and opinion makers aimed at familiarizing them with Brazil’s production structure.Coterie, Curve