Brazilian brands attend the digital edition of Splash Paris

Under COVID-19, domestic and international events started to be held digitally. Following in the footsteps of other trade shows in the segment, Splash Paris also launches its virtual edition in partnership with JOOR, an American digital platform that allows interaction between brands and large retail boutiques.

The event takes place from September 7th to October 9th and will welcome Brazilian brands such as Haight, Lenny Niemeyer, Nannacay, Triya and Yukio, with the support of ABEST‘s (Brazilian Fashion Designers Association) Fashion Label Brasil, and Adriana Degreas with support from Abit’s Texbrasil (Brazilian Fashion Textile Industry Internationalization Program), both Brazilian fashion export programs in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).

“Fashion Label Brasil has taken Brazilian brands to the Splash trade show since 2016, the year of the trade show’s debut in the European market. The event takes place in Paris once a year, always in June, but this year the entire fashion calendar gave way to the digital version at JOOR, the world’s largest wholesale platform and data exchange present in more than 144 countries, including retail stores such as Anthropologie, Bergdorf Goodman, Galeries Lafayette, Neiman Marcus, Net-A-Porter, Saks Fifth Avenue and Selfridges”, explains Alberto Hiar, ABEST president.

The executive manager of Texbrasil, Lilian Kaddissi, is betting on the potential of the European market: “Brazil is known for its beachwear, and Splash is a great platform to show the best of brands to large European retailers”, he says.