Colombiatex 2019: Brazilian delegation of textile and machinery companies present great results at the Latin American fair
From January 22 to 24, the city of Medellin (Colombia) hosted the 31st edition of Colombiatex de las Americas, one of the most important trade shows for fabrics and supplies for the apparel industry in Latin America. The Brazilian delegation attended the event with 39 textile and production equipment companies from the Texbrasil and Brazil Machinery Solutions Program – partnerships between Abit (Brazilian Textile and Fashion Industry Internationalization Program) and ABIMAQ (Brazilian Machinery Builder’s Association) with the support of Apex-Brasil (Brazilian Trade and Investment Promotion Agency), showing their newest products to the public and buyers in Colombia.
Together, the Texbrasil Program had 3o members at the show, doing over USD 6,7 million in sales over three days. Prospective business for the next 12 months is even better: according to the companies, they will reach USD 58,7 million in sales. The Brazil Machinery Solutions companies did more than US $ 2 million between immediate and future business for the next twelve months.
According to Rafael Cervone, CEO of Texbrasil, one of the major attractions of this edition was the content on Brazil’s Industry 4.0, discussed during the event through a partnership with Senai. There was an expo at the Brazil stand on these advanced manufacturing technologies, in addition to a virtual tour of an innovative plant.
“With this initiative, we showed Colombia that we are a hub of advanced technological development for the sector. We also had the chance to exchange a significant amount of information and knowledge. It was very good to see both countries find synergy not just in business, since we have complementary and even trade balances, but also in education and innovation,” he explains.
“This is an innovation whereby the consumption, production and delivery of fashion products are almost 100% automated due to new technologies. With Apparel Plant 4.0, we have demonstrated in practice the concept of data use and artificial intelligence for fully automated production, using sensors that monitor all processes in an example of connectivity and integration, “explains the executive director of External Market of ABIMAQ and manager of the BMS Program, Patrícia Gomes.
“Audaces, an industrial automation company for the textile industry, associated with the BMS Program, was the one who developed and made available sensors and software for the realization of this interactive experience with the virtual mirror,” she points out. In the scope of machinery and accessories focused on the textile industry, Brazil has been a reference in Latin America, due to the quality, technology and competitiveness presented.
“The Brazil Machinery Solutions Pavilion has received buyers from several countries and the sales and prospection of the sector were carried out with direct buyers, distributors and representatives of industries from Argentina, Colombia, Costa Rica, Ecuador, Honduras, Mexico, Peru and Venezuela”, account the executive.
The show’s attendees also saw two fashion shows each day at the Brazil stand. Andre Hidalgo, coordinator of the Casa de Criadores (House of Creators), an original design event, joined three talented designers – Renata Buzzo, Tom Martins and Alex Kazuo – to design and make looks using fabrics and supplies from Brazilian companies. Twenty-seven models walked the runway in the industry’s latest trends wearing the designers’ conceptual looks.
Francisco Gonzalez, a Marketing Coordinator with Vicunha, thought the fashion show was a real success. “Our look was designed by Renata Buzzo, a talented designer who practices a vegan lifestyle. She used our sustainable Absolut Eco yarn, which was perfect for the more voluminous shape she created. We loved the result of the work she and the whole team did.”
See the list of companies in the Brazilian delegation who attended the show:
Sancris Linhas, fios, ziperes;
La Estampa Tecidos & Artes;
Indústria Denim Canatiba;
Textil J. Serrano;
Brazil Machinery Solutions Members:
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About the Brazil Machinery Solutions Program – The result of a partnership between the Brazilian Investment and Trade Promotion Agency (Apex-Brasil) and the Brazilian Machinery Builders’ Association, the Program is aimed at promoting Brazilian machinery and equipment exports, while strengthening Brazil’s image as a manufacturer of technological and competitive mechanical capital goods. The BMS Program currently has 400 members, including industries in various sectors, such as agriculture, textile, mining, plastics, packaging and others.
The Brazilian Machinery Builder’s Association (ABIMAQ) was founded in 1937, with the goal of working to strengthen the national industry, mobilizing the sector, carrying out initiatives in conjunction with political and economic authorities, fostering trade and international cooperation and contributing to enhancing performance in terms of technology, training of human resources and managerial modernization.
Founded in 1957, the Brazilian Association of the Textile and Apparel Industry (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 36.2 billion.