The Natural Cotton Color group works exclusively with fashionable products made ​​of naturally colored cotton without chemical dyeing, thus saving 70% of the water that would be consumed in the conventional finishing process. The company creates womenswear, menswear, childrenswear and accessories products with a modern design and, at the same time, exotic and unusual, investing in the handmade. The target audience is people who know fashion, but are also concerned about the environment. Besides being environmentally friendly, the group is also concerned with social sustainability, working with artisans from the Northeast Brazilian semi-arid, as well as, prisoners. The cotton is also grown by small farmers to encourage family farming and fight low commercial value monoculture.