Delegation with 12 Brazilian companies attends to the second digital edition of Coterie
The contemporary fashion trade show Coterie, which normally happens in New York, USA, is about to start its second digital edition. The event, which changed the format because of the pandemic, starts on February 16 and has the presence of 12 Brazilian brands.
The companies participate in the digital trade show with the support of Texbrasil and Fashion Label Brazil, internationalization programs carried out through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association) and Abest (Brazilian Association of Stylists), respectively.
Among the Texbrasil brands in the delegation are Paola Bernardi, Amapô, Raíssa, Andreza Chagas, Vitor Zerbinato, Chris Gontijo, Coven and PatBo. Fashion Label Brasil’s are Serpui, Andrea Bogosian, Nadia Gimenes and Iorane.
The second virtual edition of the event takes place on the NuOrder platform, one of the largest marketplaces in the USA. The previous edition, which took place during September and October brought good results for the brands. Between business done at the event and forecasts for the next 12 months, the delegation made over USD 700,000.
“Even with the challenges of adaptation to the digital, it is very important that the Brazilian brands continue to conquer their space in the international market. And Coterie is an essential platform to spread all the originality of our fashion”, as the Texbrasil executive manager, Lilian Kaddissi, believes so.
The event will be held online on the platform until March 16 and registration is free. Click here to access.
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has assisted around 1600 brands to get into the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).
About Fashion Label Brasil
Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil, whose aim is to position the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.Coterie