Digitale launches prints focused on the fitness market
Activewear clothes are still becoming more and more popular and getting new models, cuts, and styles. With this in mind, the Brazilian textile brand Digitale launched a new collection aimed at this market.
With the “Go Ahead” line, the participant of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Exports and Investments Promotion Agency) – bet on the favorite themes of the moment. A good example is marble, a pattern with a marbled effect, very popular.
In addition, the 50 options in the collection also include localized prints, runs with cut-out options, and solid compositions. There are also mixtures that combine prints, graphics, flowers, leaves, and geometric shapes.
But it did not stop there. In addition to the launch for the fitness market, Digitale also released “Trilogies”, focused on beachwear, which bets on trios for success. According to the brand, there are three designers involved in creating prints – each with three color variants, forming three different models within the same theme.
All models are available for Brazil and the foreign market.
In addition to always being connected to new trends in colors and prints, Digitale also invests in sustainability. The brand has a line called ECO, with a fabric that uses recycled plastic bottle threads, removing waste from the environment, and saving water and energy in its manufacture.
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector to develop strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Exports and Investments Promotion Agency (Apex-Brasil).activewear, Digitale