Five Brazilian brands are attending the digital Première Vision Paris
Première Vision Paris started last Monday (15) with the participation of five Brazilian brands with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry) and Apex-Brasil (Brazilian Exports and Investments Promotion Agency).
The textile brands Savyon, Natural Cotton Color, and EcoSimple, in addition to the design studios Sense Studio and Oficina Caramelo, took their launches to the event, which happens digitally after having an edition postponed due to the pandemic.
The event, one of the most traditional in the French capital, is held since 1973 and is an essential stop for Brazilian brands in Europe. in the last face-to-face edition, Brazilian brands made more than USD 3 million in business.
For five days, buyers from around the world had access to over 35,000 products, expanding their customer base. The event was online until Friday (19).
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector to develop strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Exports and Investments Promotion Agency (Apex-Brasil).Premiere Vision Paris