Heimtextil 2019: Brazilian companies expect USD 1.25 million in business over the next 12 months.
Heimtextil home textiles trade show, was held from January 8 to 11, in Frankfurt, Germany. The event included participation by four member companies of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – held through a partnership between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association) – which did around USD 270,000 in business. Sales expectations reported for the next 12 months are also excellent: reaching 1.25 million.
Döhler, Camesa, J.Têxtil Serrano and Belchior showed their launches to around 67,000 people over the four days of the traditional German fair. In addition to over 3,000 stands, those attending the event also had access to yet another edition of the innovation expo, which this year was based on the following question: “What is my utopia?”
According to Henrique de Andrade, of Belchior, one of the highlights was the quality of the buyers. “In addition, we also though the event was very well organized,” he explains.
According to Lilian Kaddissi, the Program’s Executive Manager, the Brazilian companies’ results were very satisfactory. “I think that on balance this show goes beyond the business done. Heimtextil is the perfect ecosystem for exchanging information and seeing new trends in the home textiles segment while coming into contact with buyers from around the world,” she says.
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
Belchior Cortinas, Camesa, Döhler, Heimtextil 2019, J.Têxtil Serrano