Inspired by the Sahara, PatBo launches a new collection for the Brazilian and international markets

Brazilian stylist Patrícia Bonaldi launched the new collection of PatBo, “Zíngara”, inspired by the Sahara Desert and the African Savannah. Thinking about the national and international market, the stylist was inspired by traveling women to create the looks, always with details in lace and embroidery, already famous in the brand’s pieces.

Bonaldi, who has already dressed celebrities like Sharon Stone and Camila Cabello, is betting more and more on the international market, where she is already present in 17 points of sale, including five own stores.

The challenge lies precisely in creating collections that include both audiences, breaking down climate barriers and creating pieces for spring/summer, as well as autumn/winter.

“The entire collection is simultaneously planned, with national and international customers in mind, in order to keep a harmonious collection,” explains Marina Pascon, the brand’s marketing coordinator. Thus, some all-season pieces are selected for both markets.

The release has its roots in Africa, starting with Marrakesh, which was the inspiration through the famous Moroccan tapestries. From the north of the continent, it passes to the African Savannah, represented in colors and prints.

Marina says that national and international collections may have exclusive pieces, but that the creative concept is always the same, maintaining a connection between the clothes.

Omnipresent

The idea, with both collections, is to meet and expand the international market, without neglecting Brazil. “We are able to deliver to customers in all seasons, with pieces in alignment with the needs of our consumers”, adds Marina. Also present in the European and Asian markets, PatBo is already established in the USA, where it intends to continue growing.

“Today we are present in the main points of sale in the US market, but we want to expand even more and reinforce the brand’s presence to other international markets”, concludes Marina.