International buyers invited by Texbrasil make USD 50,000 in purchases during business agenda in São Paulo


From January 14 to 17, three international buyers invited by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – carried out through a partnership between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association) – fulfilled a business agenda in the city of Sao Paulo and made purchases totaling USD 50,000, with expectations to spend an additional USD 200,000 over the next 12 months.

The group includes Colombia’s María Clara Suescún, representing Água Bendita, and Per’s Narciza Victoria Huerta and Jimmy Moreno Hurta, of Mundo Moda, who took part in meetings at the Lunelli, Kalimo and Rosset companies, in addition to visiting the Inspiramais, focused on innovation in materials.

According to Jimmy Moreno, the trip was very prosperous. “This is the first time that I’ve taken part in a project like this, and I can say that I am very happy. Everything that I saw was interesting and we will surely be doing great business with Brazil,” explains the buyer for the company, which makes private label apparel for major brands and has been in the market for 15 years.

For María Clara Suescún, a buyer for the boutique beachwear label Água Bendita, the thing that most caught her attention was Brazilian companies’ innovation. “I was unfamiliar with this side of Brazilian industry. I saw lots of technology and interesting products over these last few days,” she says.

Program companies that were at the show were also visited by the buyers. A total of 12 Texbrasil member companies showed their launches to the public and to the international guests during Inspiramais: Innovativ, Berlan, Sancris, Britânnia, Estúdio Capim, Estúdio Icertain, Oficina Lamparina, Studio Aurum Brasil, Nomad, Adriana Boulos, Traço Ousado and Bloom Print. Together, they reported doing USD 47,000 in business. Their sales outlook for the next 12 months is up to USD 401,000.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).