Poca makes its international debut during image initiative in France
Resortwear label Poca, which recently joined Texbrasil – the Brazilian Textile and Fashion Industry Internationalization Program, held through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) – has just kicked off its international business with a fashion show in France. The event was held on May 21 at the Carlton Hotel in Cannes, France, a popular tourist destination.
Poca showed the public its first collection, inspired by Pernambuco artist Pedro de Mello’s “Naked Warrior.” On the runway, the brand’s hallmark sophistication and versatility was seen in tones of red and cherry.
According to Patricia Bradley, the company’s founder, this is an achievement that came organically and represents a major debut. “I founded the brand last year and my aim has always been to create jobs in Brazil and reach foreign markets. I’m really very pleased with the new paths we are taking,” she says.
Patricia also said that she met the organizer of the fashion show in which she participated at the Minas Trend fashion and trade show in Brazil, in April. “She liked my work a lot and asked me to take part in the event at Cannes. I didn’t think twice and said yes. After all, this is the target market I want to reach. I also used this action as an opportunity to join Texbrasil to receive support and so I could outline a strategy,” she explains.
Patricia ended by saying that she is already reaping the fruit of jumping at this opportunity. “In addition to the fashion show being a true success, two buyers from the Arab Emirates contacted me to do business and bring Poca to that market,” she says.
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).poca