Premiere Vision Paris: Brazilian companies expect sales of USD 535,000 over the next 12 months
From February 12 to 14, seven Brazilian companies took part in the first edition of Premiere Vision Paris, a traditional textile, design, inputs and leather show held twice a year in France. avyon, Moltec, Dash Studio, Estúdio Caramelo, Estúdio Aurum, Estúdio Icertain and Nomad Studio are introducing their latest products to international buyers, making sales of USD 56,000 over the event’s three days. According to the companies, which relied on support from Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – developed by Abit in partnership with the Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – an additional USD 535,000 in business is expected over the next 12 months.
The participating companies said that they made 198 new contacts at the show, which showed S/S 2020 launches to 53,000 visitors. According to Rafael Santos, of Dash Studio, one of the five design studios in the Brazilian delegation to PV Paris, closer contact with potential customers was one of the reasons Dash continues to exhibit at the show. “The diversity and quality of buyers is exceptional. The results exceeded our expectations. We got in touch with professionals from countries such as Spain, Germany, England and the Netherlands.”
He also discussed the importance of this platform to Brazil’s image abroad. “Not only is it an event with very good infrastructure, it’s definitely the perfect chance for our country to show the worth of its design to the world,” he says.
Fernando Pimentel, President of Abit, took a firsthand look at this edition and he says that Premiere Vision defines approaches and market perspectives, expanding their concept of content by advancing not only definitions for trends, prints and fabric types, but by connecting the digital world through the wearable area of technology. “Taking part in PV is, without question, a passport to more relevant international business. And I’m not praising this show for nothing. I factor in the return and the investments. The fact, however, is that it still brings together an impressive number of exhibitors. There are 750 in the textile area alone, with up to 1,500 in the other showrooms,” he says.
And he adds in closing that, “this shows how relevant this show is to the sector. There are other major events in Asia, but in the Western world, PV is definitely a reference.”
The next edition of PV Paris covers launches for F/W 2020 and takes place in October of this year.
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).