Six Brazilian brands are in Paris for Tranoï




From March 1 to 4, six Brazilian brands will be in the French capital for the F/W edition of Tranoï, a traditional event held in parallel with Paris Fashion Week.

The group includes the Skazi, IoraneVitor Zerbinato and Arte Sacra apparel companies and two upscale accessories brands, Brennheisen Jewelry and Cerra D’ouro. Brazilian participation at Tranoï relies on support from the Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil and Precious Brazil export programs, respectively carried out through partnerships between Abit (Brazilian Textile and Apparel Industry Association), ABEST (Brazilian Association of Fashion Designers) and IBGM (Brazilian Institute of Gems and Precious Metals) with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Attendance for the year’s first edition of the show is expected to be at around 10,000 during the event’s three days, including buyers from across Europe and visitors.

According to Lilian Kaddissi, Executive Manager at Texbrasil, the European market is competitive, which is why companies adapt their collections to this public’s tastes.

“For this edition, our group is bringing high value-added products. We expect the companies to increase their range of European contacts during the show, which usually brings together quality buyers from the continent and abroad, and they do business,” she explains.

About Fashion Label Brasil
Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil. It is aimed at positioning the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.

About Precious Brazil

This Industry Project is aimed at supporting and promoting Brazilian companies in the Brazilian gemstone, costume jewelry and jewelry segments that want to export their products, whether they are just starting, already export or have internationalized. The project is conducted by IBGM – Brazilian Institute of Gems and Precious Metals in partnership with Apex-Brasil – Brazilian Trade and Investment Promotion Agency and currently serves around 95 companies in the sector.

About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not-for-profit organization, ABEST currently has 122 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to increase penetration in new international markets and strengthen relations with those where there is already a presence.

About IBGM

The Brazilian Institute of Gems and Precious Metals is a private not-for-profit Brazilian organization, founded in 1977. It represents, mobilizes, integrates and develops all of the segments in the Gemstone, Jewelry, Costume Jewelry and Watches Production Chain, aligning their interests and driving transfer of knowledge, confidence and appreciation of their products by consumers. Its purpose is to promote integration and be an agent driving sustainable development of the jewelry chain.

About Abit
Founded in 1957, the Brazilian Association of the Textile and Apparel Industry (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 36.2 billion.

About Apex-Brasil
Apex-Brasil’s mission is to develop the competitiveness of Brazilian companies, promoting internationalization of their business and attracting direct foreign investments. The Agency currently supports more than 12,000 companies from 82 productive sectors of the Brazilian economy, exporting to over 200 markets. In partnership with trade associations, the Agency organizes trade promotion initiatives, such as prospective and trade missions, and it supports participation of Brazilian companies at major international trade shows and visits by foreign buyers and opinion makers aimed at familiarizing them with Brazil’s production structure.