Texbrasil invites buyers to Inspiramais virtual business rounds
Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Export and Investment Promotion Agency) – organized the attendance of four international buyers in the Inspiramais business rounds.
The Brazilian event of design and innovation of fashion materials takes place digitally until February 26 and counts with the participation of 16 brands of the Program in the business meetings. The stores invited by Texbrasil are Água Clara, from Peru, Jazmin Chebar and Chantilly, from Argentina, and Pinkfilosofy, from Colombia.
The participating Brazilian brands are Castanhal, Lunelli, Macias, Rhodia, Estrela Aviamentos, Covolan, Coltex, Tecnoblu, Bloom Prints, Estúdio Incertain, Adriana Boulos, Nomad Studio, Oficina Caramelo, Dash Studio, Studio Sense, and Stampa Studio.
Due to the pandemic, the meetings will be held remotely, and brands can talk directly with store representatives and show their new items.
In partnership with Assintecal (Brazilian Association of Companies of Components for Leather, Shoes, and Artifacts), organizer of the event, and with Apex-Brasil, Texbrasil also developed actions to promote the event.
Through social networks dedicated to the international public, the Program boosted the event, in an action developed by Instagram, which mobilized more than 2 million profiles on the network.
Inspiramais presents each semester the launch of more than 600 materials developed for the footwear, apparel, furniture, and costume jewelry segments, besides developing special projects. Since the beginning of the digital edition, in 2020, the Exhibition has around 10,000 visitors per edition, and 40,000 accesses at the booths of 150 exhibitors.
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. For 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).Inspiramais