Trousseau opens first store in the USA
Home fabrics brand Trousseau is opening its first point of sale in the USA, in Miami. A member since 2012 of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – held through a partnership between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association) – the label, which has 20 stores in Brazil and is already exporting to other countries such as Peru, Uruguay and Paraguay, has opened a location at the popular Brickell City Centre.
The company, which has already served the North American market since June 2018 through its online store, wants to strengthen its brand not just in Florida, but also in New York and Los Angeles.
According to Letícia Baena, from Trousseau’s marketing department, the company has loyal fans in Brazilians living in Miami. “We think that with this point of sale, we’ll be able to increase our current range of customers and people will learn more and more about our products, seeing Trousseau’s quality for themselves,” she says.
Letícia also says that the company has competitive collections, able to serve strong demand in the North American market. “Although there are many players, few have products with the same quality as ours. In addition, we have a major differential: our service. We serve all of our customers with excellence and they always return,” says Letícia in closing.
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).