Underwear trade show Curve launches digital version with Brazilian brands

The underwear trade show Curve, which originally took place in New York, also entered the digital wave and launched Curve Connect. The online event will take place from September 13^th to 25^th.

Two Brazilian brands will participate in the event, supported by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (The Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Export and Investment Promotion Agency). They are Daniela Tombini and Mari M.

The two brands have in their DNA the Brazilian style that mixes comfort and sensuality in underwear and pajamas. Mari M, a recurring participant in the event, was also at the last face-to-face edition, in January.

On the occasion, the brand presented a line adapted for the American market, where it already has 20 points of sale. “Participating in the show opened up a market where we didn’t have as much access. With the move to Curve, we saw this market expanding soon we started to grow within the USA”, comments the stylist and creator of the brand, Mari Martini.

About Texbrasil

The Textbrasil (Brazilian Textile and Fashion Industry Internationalization Program) works with companies in the textile and clothing sector to develop strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, making USD 4.4 billion in business. The Program is carried out through a partnership between Abit and Apex-Brasil (Brazilian Export and Investment Promotion Agency).