Vicunha promotes antiviral collection with virtual fashion show

Next Thursday (01), Vicunha holds a virtual fashion show that presents to the public a collection with pieces made with antiviral fabric.

The denim company, which is part of Texbrasil, (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) — invited 13 stylists to give life to the line.

The goal is to inspire other brands to use protective items in their creations. The guests who sign the conceptual looks include the following brands and designers: A La Garçonne, Another Place, Amapô, Caiu Toró, Diego Favaro, Daura, Igor Dadona, Isaac Silva, VIHE, Cartel 011 CZO, Jal Vieira, Uma and Das Hauss.

The fashion show will happen on Youtube and will present pieces made with functional fabrics that protect against the virus responsible for COVID-19 and are part of the V. Tech Protective line.

The event will be broadcast live as of 8 pm and you can watch it by accessing this link.

See also: Vicunha launches collection with vintage concept

About Texbrasil

The Internationalization Program of the Brazilian Textile and Fashion Industry (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over 20 years, it has assisted around 1600 brands to get into the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).