Ana Hickmann is the new ambassador for Recco Lingerie

Model and TV host Ana Hickmann has been chosen by the Recco Lingerie underwear brand, a member of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency), as the start of its new campaign and serve as an ambassador for the brand, which is featuring a celebrity for the first time in over 37 years.

With 23 of its own stores and 16 franchises, the brand is also sold by over 2,000 partner resellers nationwide as well as through its online store. The brand believes this partnership has all the makings to be successful, since Hickman is not only representing the face of the “Recco woman,” but is also a major style icon and very influential in the fashion world.

“Finding a lingerie brand that joins comfort, design and quality is very complicated, and Recco has managed to offer all of this with delicateness and lot of femininity,” says Ana Hickmann. With its sensual, lace-filled pieces and unique cuts, the brand and the TV host are betting on a more luxurious conception of lingerie that compliments women, sensually highlighting their bodies.

The collection starring Ana Hickmann is being launched in late May and will go on sale at wholesale stores in June, hitting retail stores in September, right after the campaign starts to be shown nationally.

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