Fakini launches women’s collection for Summer 2017
Fakini, a company specialized in apparel for kids and teens which is a member of Texbrasil – Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – is expanding its product line with the launch of another brand, for a different public, Fakini Woman, whose S/S 2017 collection reaches stores this month. The new line should boost production at the Pomerode (SC) by 12% to 15% according to the CCO, Francis Giorgio Fachini. The women’s collection has jersey, cotton and denim items among trousers, dresses, shorts, jumpsuits, shirts and blouses.
In the first half, the company reinforced its commercial strategy by hiring two sales managers that control 80 representatives, in order to open new service channels, especially in states in northern and northeastern Brazil, as well as in other countries. According to Fachini, this year the company doubled its export volume compared to last year, with regular sales to Paraguay, Uruguay, Bolivia and Chile.
In 2016, the Santa Catarina-based company maintained its 2015 production levels. “We hope to reduce idle capacity in the second half, with the economy improving and by offering the new women’s line,” says the executive. The reinforced commercial strategy included 25 launch showrooms in various cities, in addition to meetings by sales teams. “We are reaping the fruit of investments made last year in new equipment and internalization of more than half of sewing processes,” he adds.
The company has announced expanded licensing with Disney studios for the kidswear line in the Fakini Kids brand. In addition to the Winnie the Pooh, Fairies, Toy Story and The Lion King characters, in the collection since 2011, Marie, from the Aristocats, will come to summer items. Licensed characters from not only Disney, but also from studios such as DreamWorks, Viacom and WarnerBros, account for around 30% of the company’s billing.
Source: GBLjeans
abit, Apex-Brasil, Fakini, texbrasil