Colcci launches S/S campaign and catalog with streaming on Spotify

Colcci was inspired by parties and the spirit of people who live intense lives for its new S/S collection. It is in this vein that the brand – a member of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – is launching its ad campaign, featuring a dancing Gisele Bundchen.

To celebrate this launch, the label is also introducing the first streaming fashion catalog on Spotify (online music service). There are 10 mash-ups created by renowned Brazilian DJs exclusively for Colcci. Each track is inspired by a shot from the S/S 2017 campaign. Together, the singles make up the brand’s special playlist, entitled “Party All The Time“.

The project, which will be shown nationwide, is aimed at growing Colcci’s contact with its public while also creating a direct link between the new collection and the label’s partying essence. The campaign was shot by photographer Gui Paganani, with styling by Daniel Ueda.

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