Exotic landscapes and unusual places inspire Hering’s Summer collection

08/17/2016

Multicultural, diverse and timeless: that is the mood for the Summer 2016 collection from Hering, a member of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

The women’s collection features a travelled woman who is everything but obvious and looks for exotic destinations and landscapes, collecting experiences from these places. The men’s line sought unknown environments and unusual experiences, with a rustic and natural appreciation, found in bucolic seaside villages and cities with historical architecture.

The prints recall this botanical and adventurous lifestyle. Two-toned florals, beach landscapes, tropical foliage and ethnic patterns make up the varied mix for the season, and pool blue, fuchsia and coral tones are prominent in the color portfolio.

New in the basic line are tank top models that come in versions with deep scoop necks and reversible shirts. Jeans come in a combo of style and comfort, with various options of shapes and washes to round out the looks.

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abit, Apex-Brasil, Hering, texbrasil