Brazilian brands featured at international showrooms during Paris Fashion Week

Adriana Degreas, Clube Bossa, Helen Rödel and Mariana Jungmann were on the agenda for business taking place in conjunction with Paris Fashion Week, considered to be the close of the international S/S season, held from September 27 to October 5. While the first three were represented through the Barefoot Chic showroom, with headquarters in London and exhibitions in New York and Paris, Mariana Jungmann was at Four Marketing, which also has exhibitions in London and Paris.

Helen Rodel has been with Barefoot Chic since 2013 and has reaped worthwhile sales results, which promoted the brand’s significant entry into the foreign market. “We are very close to international buyers, giving them real access to our collections,” says Guilherme Thofehrn, a partner in the brand. The product has also been quite well received, according to the executive: “there is more of a clear vision of design using a platform as old as man – hand-crafting. We support a point of view where the design is also unique, which is something that people who pay attention to the product enjoy.”

For the Adriana Degreas label, being with an international showroom is a must to grow in the European market. “This gives us major visibility among the largest boutiques and department stores that visit Paris at this time,” says Tauane Modes, an export analyst. In an effort to present her brand to international buyers, this is Mariana Jungmann‘s first season at Four Marketing and she is already celebrating the results. “We got great exposure in the international market and are already opening some new markets this season. The showroom has been around for many years, working with internationally-recognized brands, which gives buyers confidence and helps in our international positioning,” says the designer.

All news