2Rios takes part in Pink October and donates 5% of proceeds from online sales

October is known for the Pink October campaign, aimed at raising women’s awareness about breast cancer and the importance of an early diagnosis. Women are encouraged to participate through preventive actions, whether by doing a self-exam or with more access to clinical exams and treatments.

2Rios – a member brand of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – will donate 5% of the proceeds of online sales made during the month of October to the Women’s Anti-Cancer Network of Joinville.

“2Rios is always looking to engage with social projects, and we believe that everyone is able to somehow help others. We know that actions gain strength in October, but care and exams should also extend to the other months of the year,” says the brand’s president Matheus Fagundes.

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