Brazilian fashion labels take part in Be Brasil Fashion in Japan
On November 24 and 25, 25 Brazilian brands took part in fashion actions that gathered the press and buyers from Japanese stores Kamei Pro Act, Makoto International, Coloridas, Aswave, Hope Japan and Bring Showroom. The event, which is aimed at increasing recognition of Brazilian fashion among the Japanese public, fostering business in the country, is held within the scope of the Be Brasil initiative in Japan, a new strategy to promote Brazilian business abroad developed by Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and by the Ministry of Foreign Relations (MRE).
Among companies are members of Texbrasil – Brazilian Textile and Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil – including Hope, De Chelles, Morena Rosa, Lanca Perfume, Puket, Marcyn, Karin Feller, DB Rainbow and Scarf Me.
abit, Apex-Brasil, Be Brasil, DB Rainbow, De Chelles, Hope, Karin Feller, Lança Perfume, Marcyn, Morena Rosa, Puket, Scarf Me, texbrasil