Paloma Bernardi stars in S/S 2017 campaign for Cativa

Actress Paloma Bernardi was chosen to star in the S/S 2017 campaign for Cativa, featuring femininity along with comfort for Summer. The shoot took place in the city of Florianopolis, in Santa Catarina, with the actress wearing items with the DNA of the brand, which is a member of Texbrasil – the Brazilian Textile and Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

For Cativa, Bernardi is a great representative of the brand’s consumers: talent, beauty and a nice personality. “Cativa, the name says it all. It captivated me! Clothing that gives me a modern everyday look and that is sensual and confident, but very comfortable for going out. When I was asked to do the campaign, I shot off fireworks of happiness!” the actress says playfully. For the label, it is important to maintain its premise of producing functional items for consumer’s day-to-day lives: looks that are good for a day at the office as well as for going out at night.

S/S items were made with a finish and care focused on shapes that range from more classic cuts to modern items with dashes of current trends. Notable among the looks developed are long and short dresses alongside jumpsuits and playsuits. Tops have the brand’s DNA and come in irreverent prints for the season as well as in single-color versions to go with various looks. Jeans have been redesigned, mostly for bottoms such as skirts and shorts, while the color portfolio includes light and soft tones along with more vivid and colorful shades.

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