Beachwear brand Maryssil Beach invests in Russian market

Beachwear brand Maryssil Beach is investing in international publicity to reach the Russian market. To do this, it published an ad in fashion magazine Cosmopolitan. The company is a member of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), held through a partnership between Abit and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

According to Fabio Adriano Lehn, Market Manager for Maryssil Beach, the company has invested in this target market for over two years, participating in two consecutive editions of the Collection Premiere Moscow (CPM) show. “In addition to showing our beachwear launches at CPM, we have also taken part in the fashion show. With the Cosmopolitan ad, we intend to leverage this exposure and achieve positive sales results,” he says.

In addition to Russia, Maryssil has targeted other markets as well, which it reaches by maintaining close ties with regional distributors. “We outline a new strategy for each region, always considering the opinion of distributors, who learn more about each region. So we’ve already taken part in Mode City (now called UNIQUE), the Miami Swim Show, Curve Las Vegas and New York.”

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over more than 15 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).