Grupo Kyly sponsors Brazilian Hip Hop Team athletes in world dance championship
Grupo Kyly invests in its image: now the participant of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – is a sponsor of the Brazilian Hip Hop Team.
The first appearance of the dancers wearing Kyly Moving clothing – an athletic-leisure line for teens between 14 and 16 – was at the International Hip Hop Festival. The festival, held in Curitiba from July 19 – 21, brought together 20,000 people.
On August 5, the Brazilian Team landed in Phoenix, Arizona (USA) for the World Championship that runs until the 10th.
In addition to exposing the brand to the dance public, Grupo Kyly’s idea is to make the line increasingly more visible at sporting events. Another similar action was sponsoring another major event, the Mostra Meia Ponta, at the Joinville Dance Festival. The festival took place between the 16th and 27th and is the largest dance festival in the world in number of participants, with approximately 6,500 dancers.
Get more information Grupo Kyly’s exporting strategy here.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing industry to develop strategies to expand in the global market. During nearly 20 years it has helped close to 1,500 brands get on track to export their goods, generating US$3.6 billion in business. The Program is coordinated by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).