For the second time, Kyly Group is present at the Italian fair Pitti Immagine Bimbo
Between January 16th and 18th, the Kyly Group participated in Pitti Immagine Bimbo, one of the biggest events in the children’s fashion and accessories segment, which takes place in Florence, Italy. This was the second time that the company was at the fair and had the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Association of the Textile and Clothing Industry) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
The objective of the participation of the Brazilian group is to expand its brands Kyly, Milon and Nanai in Europe. “The fair is part of the consolidation strategy in this market,” says Claudinei Martins, executive commercial and marketing director for the Kyly Group. “Besides the opportunity to showcase our brand internationally, we received several visits from potential customers and projected a 20% growth in export revenue in 2020”, he adds.
The Santa Catarina company has a varied mix of pieces, which they wear from newborns to size 18. The Kyly brand has a colorful and vibrant proposal while Nanai adopts a more contemporary style, while Milon bets on details and exclusive fabrics with French inspiration. According to Claudinei, the first two have innovation in the design of the pieces as the main attraction for the European public. “Both convey the idea of a more tropical, colorful product, reminiscent of Brazilian culture. We see an increasing demand for these aspects”, says the executive. Milon, on the other hand, is close to the styles already consumed on the continent.
The Kyly Group is already present in more than 26 countries, including Italy, England, Portugal and Belgium.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector to develop strategies to conquer the global market. Over almost 20 years, it has helped around 1500 brands to enter the export trail, making USD 3.6 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).