Dudalina opens second store in Panama City

Following a major international expansion plan, Dudalina opened its second franchise store in Panama last Saturday, June 6. The brand, which already has five other units abroad, opened a concept store in Panama City with the support of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

According to Thiago Reitez, who is in charge of internationalization for the brand, the company began operations in 2013 with the opening of Dudalina’s first international franchise. “During these nearly two years of operations, we have seen huge sales results and this second store we have just opened will serve as a flagship store for all of Central America. Moreover, Panama has been performing very well in the economy and is growing more and more,” he says.

The 110m² concept store is located in the Soho Shopping, considered to be one of Panama City’s most upscale shopping centers, with stores such as Louis Vuitton, Prada, Gucci, Bottega Veneta, Saint Laurent, Valentino, Fendi, Jimmy Choo, Burberry, Ralph Lauren and others.