Leninha Underwear
Leninha is the nickname of the grandmother of one of the founders of the brand that, since she was a child, accompanies the parade of grandmother’s shirts on vacation nights in Rio de Janeiro. The animated, modern grandmother with incredible shirts is the inspiration of the brand that would like all women to wear underwear like Grandma Leninha: for themselves.
Created in 2016, Leninha models and produces underwear and swimwear in six sizes, dressing women from 36 to 54. The main care is the modeling, developed to dress well in all sizes. The brand was born in order that different bodies have the possibility of dressing the same piece, produced in all sizes and with small alterations for each need.
In addition, sustainability permeates all points of business: the relationship with suppliers and customers, representativeness and diversity in communication and control of social and environmental impacts. Thus, it heads a project of recycling panties, underwear and bras in any state of conservation, developing new products from these disposals, resignifying what used to be garbage.