Brandili bets on vibrant colors for a new winter collection

The children’s fashion brand, Brandili, which is part of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) –- the result of a partnership between Abit (The Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Export and Investment Promotion Agency) –-, announced the launch of its winter collection.

Dressing children from 0 to 16 years old, the brand bets on vibrant colors as a trend. “The pieces will come in the vibe of digital energy and include lime green, orange, and pink, which are dynamic colors and work well for boys and girls,” explains Jacqueline Schreiber, Product Coordinator at Brandili. The collection also focuses on the space theme, with pieces with silver sparkles, stars, and planet prints.

Comfort and protection in winter are also foundations for the collection, which has warm pieces, with furs and velvet. As for the prints, the highlight is the classic plaid, as well as other references from the children’s universe, such as stuffed animals and dinosaurs.

Finally, the collection bets on classic trends in the fashion world, having large cosmopolitan cities such as London, Paris, and New York as a reference. “We brought patterns like polka dots and gingham, as well as floral maxi, bows, pearls, and delicate sparkles”, concludes Jacqueline.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Exports and Investments Promotion Agency (Apex-Brasil).