“Big Brother Brasil” 2021 winner sells out Skazi pieces with outfit used in the program’s final

The 2021 edition of “Big Brother Brasil” ended on Tuesday (04/04), consecrating Juliette Freire, from Paraíba, as the great champion. A phenomenon on social media, the anonymous woman had already accumulated 24 million followers by the time the program ended, and her digital influence was evident on the day of her victory. The look chosen by the winner for the grand finale sold out the same night the program was on TV.

The makeup artist chose a model from the Skazi brand, which is part of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Association of the Textile and Clothing Industry) and Apex-Brasil (Brazilian Export and Investment Promotion Agency) – a sequin overall with a plunging neckline and puffed sleeves from the 2019 winter collection.

The brand from Minas Gerais is known for dressing celebrities. Actresses such as Giovanna Ewbank, Erika Januza, and Mariana Rios have already been wearing looks by the brand, and presenter Sabrina Sato wore a set by the brand on the cover of Harper’s Bazaar Brazil.

In the same week, Juliette continued to influence with her fashion, when she appeared in a Brazilian TV show. With a Vitor Zerbinato look, also a member of Texbrasil, she again drew attention, and the outfit was sold out on the brand’s website.

The look was already a hit on Miss Brazil 2013, Jakelyne Oliveira, who wore the stoned jumpsuit on another TV show earlier this month. The brand has even gained attention in the international market, and it has been worn by star Sharon Stone at the 2018 Golden Globe Awards.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).