Vicunha highlights new jeanswear trends for 2022

Vicunha, one of the largest textile brands in Brazil, has mapped new fashion trends based on jeans and the current scenario. The company, which is part of the Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Association of the Textile and Clothing Industry) and Apex-Brasil (Brazilian Export and Investment Promotion Agency) – points to optimism and comfort as starting points for fashion in 2022.

According to Vicunha, the two paths that will guide fashion in the next year are “hybrid mode” and “radical optimism”.

Hybrid mode

The trend reflects the current scenario where many people started working from home and are now looking for pieces that combine comfort and elegance. In this line are workleisure and anthflow.

Workleisure, a combination of the words work with leisure, bets on traditional models redesigned in details, in addition to wider shapes. In this scenario, knit and denim sweatshirts appear providing a union of style and practicality.

Athflow fuses sportswear and tailoring, combining activewear and loungewear to create a versatile closet. In this case, the pieces are more fluid, with highlights to earth tones.

Radical optimism

In the “optimistic” theme, the brand points to nostalgia and positivity as a starting point. Nostalgia is based on new generations meeting trends from the past, such as Millennials influenced by the 1990s and Generation Z embracing 2000s fashion. Shine, elasticity and even “homemade” like tie-dye follow one another in high.

Positivity, on the other hand, an optimistic and escapist manifestation against dark times, points to a colorful, playful, fun and welcoming fashion.

See examples of these trends applied to jeanswear:

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).