Karsten announces factory store expansion

In preparations to celebrate 140 years of Karsten, a brand of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), the company announced the expansion of its store, in Blumenau, to better serve customers and fans of the bedding, table, bath and decoration brand. The space, attached to the industrial park, is undergoing transformation and brings a sensorial proposal for all audiences, providing experiences that rescue its history and DNA. In addition to the expansion of the space, those who pass by the place will be able to see some attractions that rescue the Germanic traditions, roots of the sixth longest-running company in the country. The delivery of the first part of the expansion took place last June, with the presence of the company’s directors, managers and workers, in a special event that featured the presentation of a traditional German music band.

The point of sale, which previously had an area of 400m², now has 1000m² – they are products and elements made to arouse the sensations of visitors, where some of the novelties are now available to the public. It is possible to see the strength of a loom, manually operated, producing Lumina towels with exclusive Unika technology, flagship of the bath line for over 10 years; the colonial architecture in the half-timbered wall, one of the main elements of German culture, elaborated in the oldest models of assembly of wooden pieces; the reproduction of an 1895 water wheel, which was used to generate energy for the factory at the beginning of its operation, extending to a deck overlooking the company, in addition to a café with typical German foods

According to Márcio Bertoldi, Karsten’s Director of Retail, the objective is to make the company a new attraction for visitors who want to know the route of immigrants from the Vale do Itajaí, through the experiences and history of a company with 140 years of tradition, in addition to to generate jobs and move the local community. “We want to bring more than a product to people, because the idea of expanding this store is to make our customers, workers and partners experience the brand, know where we came from and how we got here. The store now has a soul, it does not just sell products, it provides real feelings and sensations”, concludes Márcio.

Karsten’s history began in 1882, with looms brought from Germany, in a small factory in Blumenau, which was called Tecelagem Roeder, Karsten & Hadlich. The strength of the textile company dates back to the 19th century, when a water wheel used the waters of the Rio do Testo to drive the spinning machines and looms. Today, it is considered one of the most respected brands in the national and international sector. Providing technologies capable of increasing the feeling of coziness, through the feeling and experiencing of touch, Karsten continues to bet on always offering more quality in its products, as it believes that comfort matches with intelligence and reinforces its history of focus on innovation.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export market, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).