The Dressing Project
Founder Marcela Paoliello, passionate about fashion and about celebrating life, wanted to innovate in the market alongside her father, director Antonio Paoliello, who has more than 30 years of experience in one of the largest fashion companies in the country, and her mother, Cristina Paoliello, who treats every client as if they were her own daughter.
Together, they created a consultancy team formed by specialized stylists, available from the moment of reception to the moment of departure, to create perfect looks for each client to celebrate their best version.
In addition to offering dress rental and sales at a fixed price, the brand also provides a line of modern accessories and develops custom-made gowns. All of this is to redefine the idea of a “store,” transforming it into both a physical and virtual space that makes dreams come true through unique experiences, expressed in the form of dresses.