Brazilian brands generate more than US$1.4 million in business during Coterie and Magic

Coterie and Magic took place last February, in New York, with Brazilian brands able to expand their business in the international market and establish new contacts. 24 companies were present with the support of Texbrasil (The Brazilian Textile and Fashion Industry Internationalization Program), the result of the partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and Abit (the Brazilian Textile and Apparel Industry Association).

The Brazilian delegation managed to generate a total of US$1.47 million in business during the trade, with an expectation of US$6.9 million in return over the next 12 months, more than the double of February 2023 edition, which generated US$ $3 million. In addition, the companies obtained 744 new contacts from international buyers.

Érica Alves brand was one of those present at the trade with the support of Abit and ApexBrasil. Carine Aguiar, foreign trade manager, celebrated the debut at the event. “We participated for the first time and we were happy with the results, we managed a considerable number of contacts”, she highlighted.

Mariana Pavan, designer at the company Maria Pavan, reported a considerable improvement compared to the last edition. “The trade was excellent! We got 30 new customers in the United States and sales increased exponentially, 100% more than last year”.

Nádia Gimenes, international manager of the Nádia Gimenes brand, valued Texbrasil’s support: “The support is essential for us when participating in events.”

The executive also adds that the trade had an excellent flow of buyers. “We had the opportunity to connect with new customers and also welcome those who already place orders with the brand.”

For Lilian Kaddissi, executive superintendent of Projects at Abit, this edition of Coterie and Magic showed that the trade in New York is consolidating itself as an important business platform for national companies. “Brazilian fashion showed, once again, its influence on the international market. Texbrasil companies established more than 700 contacts, enabling entrepreneurs to expand their business opportunities not only during the events, but also in the following years”, she assures.

About Abit

The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities among the country’s economic sectors. It represents the productive force of 24,600 companies located throughout the national territory, which employ more than 1.36 million workers and together generate annual revenue of BRL190.3 billion (2021 data). The Brazilian Textile and Apparel Sector stands out on the world stage, it is the fifth largest textile industry in the world.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 22 years, it has already helped around 1900 brands to enter the export trail, winning US$ 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

For those interested in finding out more and receiving information about the project, please fill out this form:

https://crm.abit.org.br/form/frmBuyers.aspx or contact our Relationship department by email at texbrasil@abit.org.br or by phone +55 11 3823-6089.

About ApexBrasil

The Brazilian Export Promotion and Investment Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and the country.