Business Intelligence Tools: Opportunity Map and Trade Panel to identify business possibilities in the USA

Recently, ApexBrasil held a webinar on the strategic use of the Opportunity Map and the Commerce Panel to identify business possibilities in the USA. During the event, valuable resources were presented to explore the US market, highlighting how these tools can support decision-making processes and business expansion.

The Opportunity Map allows you to identify new opportunities for Brazilian products and evaluate strategic positioning by American state, using competitiveness data from Brazil and demand from American states. The Trade Panel offers a detailed view of the monthly evolution of Brazil’s trade indicators by partner country, product and industry, focusing on trade relations between Brazil and the United States.

These tools are essential for businesspeople looking to expand their exports and access new markets.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business roundtables, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen Brazil as a brand. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors, aiming to develop the competitiveness of Brazilian companies and the country.