Brazilian Brands Celebrate Success at Coterie NY 2024

Between September 22 and 24, 2024, Coterie, one of the most important apparel trade shows in the United States, will welcome 37 Brazilian brands to New York. Organized by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between ABIT (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), the event was a valuable opportunity for brands to expand their presence in the international market. 

The brands that participated in the trade show were: Adô Atelier, Ayla, Belle Paiva, CaCay, Cristina Sabatini, Cupido, Donna Si, Dress To, Eneida França, Gissa Bicalho, Gustavo Eyewear, Joanne, Lavish, Constantinopla, Lis Fiaschi, Louloux, Luisa Werner, Lybethras, Maria Pavan, Mariana Meirelles, Marie Mercié, Melissa/Grendene, Modus Rio, Nádia Gimenes, Nidas, Paola Bernardi, Patricia Motta, Priscila Torres, Ruela, Schutz/Arezzo, Serpui, Toni Barros, Vicenza, Zâmbia, Zille Rio, Zoew Beachwear and Zsolt Rio.

Texbrasil’s support was crucial in enabling Brazilian companies to participate in the trade show, increasing their international visibility and facilitating connections with important market players, in addition to boosting business. During the event, 36 out of the 37 participating Brazilian brands made sales, representing 97% of the group. The trade show resulted in a total of USD 2,388,625.00 in immediate business and an expected annual business generation of USD 5,238,500.09. Overall, 1,026 contacts were made, highlighting the scope and relevance of the event for the growth of Brazilian brands. In addition, 15 brands participated in Coterie for the first time, demonstrating the success of internationalization for new exhibitors.

Among the participating brands, some shared their experiences. Janina, founder and creative director of ZOEW, commented on the importance of the trade show for her brand: “The participation of the ZOEW brand in Coterie was extremely positive. We had direct and productive contact with several retailers, resulting in sales to new points of sale in the United States, the Caribbean and the Dominican Republic, in addition to providing support for our active customers. Texbrasil’s support was essential, not only providing the necessary financial support, but also helping with suggestions, clarifying doubts and offering impeccable service, contributing to the evolution of ZOEW. We are very happy with the achievements reached and we are very grateful to Texbrasil for all the support! We look forward to the next edition.” 

Marion, founder of CaCay, also highlighted the positive impact of the trade show on the international growth of her brand: “Texbrasil’s support was essential for us to be able to participate in Coterie. We were very pleased with the support, which made our international project and other steps that are yet to come possible. We made several contacts that we would not have made without the trade show, and we are confident that these new relationships will leverage our presence abroad, especially in the United States.”

The participation of Brazilian brands in Coterie NY reinforces Texbrasil’s commitment to supporting the development and internationalization of national fashion, providing unique opportunities for companies to stand out on the global stage.

About Abit

Abit is one of the most important entities among the country’s economic sectors. It represents the productive force of 23.6 thousand companies located throughout the country, which employ more than 1.33 million workers and together generate an annual revenue of R$ 193.3 billion (2023 data). The Brazilian Textile and Apparel Sector stands out on the world stage, being the fifth largest textile industry in the world.

About Texbrasil

The Texbrasil Program works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over the course of 22 years, it has helped around 1,900 brands enter the export market, generating US$ 9 billion in business. The Program is carried out through a partnership between Abit and ApexBrasil.

About ApexBrasil

ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its goals, ApexBrasil carries out diverse trade promotion actions aimed at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazilian brand. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming to develop the competitiveness of Brazilian companies and the country.