Brazilian Presence at Première Vision New York 2025

Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), was present at the January edition of Première Vision New York, held on the 14th and 15th. The event reaffirmed its position as one of the main platforms for the industry in the North American market, attracting a qualified audience and offering significant business and networking opportunities.

In this edition, Texbrasil brought three Brazilian brands to join the national delegation: Savyon, Oficina Caramelo and Stampa Studio. These companies presented their innovations, quality and commitment to sustainability, aligning themselves with the main demands of the international market.

During the two days of the event, Brazilian brands registered a total of 51 contacts made with international buyers, consolidating valuable networking and partnership opportunities. The total value of business generated at the trade show was US$ 30,550.00, and business expectations throughout 2025 are estimated at US$ 111,000.00, demonstrating the growth potential and relevance of the Brazilian market on the international scene.

According to the survey conducted with exhibitors after the event, Brazilian brands highlighted the quality of the contacts made and the qualified environment of the trade show as the main positive points. There was a general perception that the event provided important opportunities to strengthen international presence and explore new markets, despite challenges on the global scene.

The trade show, which received 1,856 visitors from the fashion, design and textile industries, highlighted essential topics such as innovation, sustainability and emerging trends. The lecture program attracted great attention, promoting relevant debates led by experts and industry leaders. In addition, the event was the stage for several business connections, with exhibitors and participants reporting impressive results and the beginning of new strategic collaborations.

Première Vision New York continues to be an essential meeting point for professionals seeking trends, materials and innovative solutions, consolidating its importance as a benchmark platform in the industry.

About Texbrasil
Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel industry to develop strategies to conquer the global market. Over 22 years, it has helped around 1,900 brands to enter the export market, generating more than US$ 9 billion in business. The program is a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate in Texbrasil, the company must fill out this form, or speak to our Relationship department by e-mail texbrasil@abit.org.br

About Abit
The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities in the country’s economic sectors. It represents the productive strength of approximately 25,300 companies of all sizes, operating throughout the national territory, employing more than 1.34 million workers, and generating a total revenue of R$ 204 billion in 2024.

About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic industries of the Brazilian economy. To achieve its goals, ApexBrasil carries out a wide range of trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim at strengthening the brand Brazil. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic industries, aiming at developing the competitiveness of Brazilian companies and the country as a whole.