Lo de lui
Lo de lui is an independent brand from São Paulo created in December 2020 by Luiza Rosas, with the intention of proposing authentic fashion, rooted in creative expression and tied to a coherent business model. The energetic brand focuses its strength on bold colors and striking prints. The expressiveness of graphic elements is combined with strategic volumes, designs with personality, and touches of tailoring.
The creative process for the collections begins with experimentation through paintings. A small portion of our items are hand-painted one by one by the brand’s founder. We conceive these pieces as wearable art. The development of patterns is based on research into elements and silhouettes from other decades. We collaborate with other brands and artists with the aim of developing partnerships that result in unique products.