Colombiamoda: Brazil takes the spotlight with Support from Texbrasil
With the support of Texbrasil (the Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), Brazil successfully took part in Colombiamoda, receiving positive feedback from the international audience.
Held from July 29th to 31st in Medellín, Colombia, the main trade show in Latin America had as its central theme “Co-creation that Inspires,” highlighting collaboration as a development factor for the industry. In line with this concept, Brazilian brands showcased collections that reflect both identity and personality.
Brazil was represented by 11 brands from the apparel industry, selected and supported by Texbrasil. The objective of the event was to expand commercial opportunities in the Latin American market and contribute to the strengthening of Brazilian fashion on the international stage.
Over the three-day event, Brazilian companies established 311 business contacts, generating USD 225,000 in immediate deals and an expected USD 1.09 million in future negotiations. These numbers reflect Colombiamoda’s potential as a space for generating business and visibility for the industry.
“Colombiamoda has been an important opportunity to expand business connections and showcase the diversity of Brazilian fashion in a market with strong cultural affinity. The Brazilian brands taking part in the event, is the result of joint preparation and monitoring efforts that we have continued throughout the program’s cycle”, emphasized Letícia Kamei, from Texbrasil’s Trade Promotion department.
Participating companies also highlighted the positive impacts of the initiative:
“Rovitex’s participation in Colombiamoda 2025 was crucial for the continuity of our brand expansion project in Latin American markets. The trade show played a key role in building new client relationships, particularly in Central America, and served as a springboard for recognition of our brands in Colombia.”
— Daniel Fernando Batista, Export Manager – Rovitex
“Colombiamoda 2025 exceeded our expectations, both in terms of the contacts made and the event’s scale — an exceptional showcase that allowed us to reach exactly the audience we were targeting.”
— Lucas de Oliveira Nogueira, Export Analyst – APA Confecções
“Taking part in Colombiamoda 2025 was an excellent opportunity to strengthen our presence in Latin America. The trade show provided strategic connections with players in the Colombian market and increased Grupo Kyly’s international visibility!”
— Daiane Cettolin, Export Manager – Grupo Kyly
“This was Maryssil by Larissa Minatto’s first time taking part in Colombiamoda, and our experience was very positive. Over the three days of the trade show, we made more than 40 contacts, generating orders on-site and identifying future business opportunities. The trade show was also excellent in terms of brand positioning, as there were a large number of buyers from various countries. It was a great success for us!”
— Fabio Lehn – Maryssil by Larissa Minatto
“Taking part in Colombiamoda was an extremely enriching experience for our team. We had the opportunity to present our work to a diverse and demanding audience, in addition to strengthening connections with international partners and opening new business opportunities. The trade show reaffirmed the potential of Latin American fashion and inspired us to continue innovating with purpose, authenticity, and quality. We are very proud to be part of this movement.”
— Sonia Imianowsky, Export Manager – Grupo Cristina
“Colombiamoda was a very special event for Camu Camu. We had a steady flow of retailers at our booth and very promising contacts that are likely to lead to good business deals.”
— Regiane – Camu Camu
Colombia has proven to be a relevant market for Brazilian companies in the textile and apparel industry, with a strategic location and a consolidated production chain. Medellín, home to Colombiamoda, also hosts Colombiatex de las Américas, which takes place annually in January in the same venue, Plaza Mayor.
While Colombiamoda focuses on apparel and designer brands, Colombiatex centers on the textile and accessories industries, bringing together suppliers and buyers from various countries in the region. The next edition will be held in January 2026, and Texbrasil has already begun preparations to take part in the next Colombiamoda with a focus on B2B business.
Registration for companies wishing to take part will open soon. Stay tuned to the program’s official channels for updates.
Before the trade show, Texbrasil also provided strategic preparation for participating companies, providing marketing guidance, trade promotion, and technical support. Support continues post-event, focusing on consolidating the opportunities created during the event.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel industry to develop strategies to conquer the global market. Over 22 years, it has helped around 1,900 brands to enter the export market, generating more than US$ 9 billion in business. The program is a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
To take part in Texbrasil, the company must fill out this form, or speak to our Relationship department by e-mail texbrasil@abit.org.br.
About Abit
The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities among the country’s economic sectors. It represents the productive force of approximately 25,300 companies of all sizes located throughout the country, employing more than 1.34 million workers and generating combined revenue of R$204 billion in 2024.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. “To achieve its objectives, ApexBrasil carries out a range of commercial promotion activities aimed at boosting exports and enhancing the visibility of Brazilian products and services abroad. These include exploratory and trade missions, business rounds, support for Brazilian companies taking part in major international trade shows, visits from foreign buyers and opinion makers, among other business platforms designed to strengthen the Brazil brand.” The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic industries, aiming at developing the competitiveness of Brazilian companies and the country as a whole.