Created in 2014 by entrepreneurs Alexandre Manetti and Flavia Rotondo, 2DNM quickly positioned itself as one of the leading brands in the jeanswear segment. The brand gained strong visibility after being featured in three editions of São Paulo Fashion Week (SPFW N43, N44, and N46).

Modern, fashion-forward, and chic, 2DNM connects with the diversity of genders and continues to establish itself as one of the most relevant names in Brazil’s fashion market. The brand is present in the main multi-brand stores across Brazil and currently operates two flagship stores: one at DiamondMall Shopping Center in Belo Horizonte, and another in the Jardins neighborhood in São Paulo.

Many well-known women and men wear 2DNM products, playing an important role in the brand’s communication with consumers, including Silvia Pfeifer, Letícia Spiller, Claudia Ohana, Samuel de Assis, Osmar Veras, Claudia Leitte, Sabrina Sato, Luiza Brunet, among others.

With several partnerships involving renowned designers (Reinaldo Lourenço, Patrícia Vieira, and Vitorino Campos) and entertainment companies, 2DNM recently launched a collaboration with Universal Studios to celebrate the 50th anniversary of the iconic film Jaws, originally released in 1975.

The company also maintains a partnership with the NGO Orienta Vida, donating development pieces, prototypes, samples, and showroom items to produce denim “ETs” (entrepreneurial products). This process renews and extends the life cycle of the original materials. The upcycling initiative not only supports the environment and promotes a more sustainable industry, but also empowers hundreds of women assisted by the project managed by Orienta Vida.

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